AI consultancy for promotional merchandise

AI consultancy built for promotional merchandise

Your competitors are already using AI. Let's make sure you're not left behind.

Let's talk

Why now

The industry is changing.
Faster than you think.

AI is reshaping the promotional merchandise supply chain right now. The question isn't whether it will affect your business — it's whether you're ready.

  • The supply chain is being rewritten

    From sourcing to fulfilment, AI is transforming how promotional merchandise moves through the chain. Early adopters are already pulling ahead.

  • Every business works differently

    There's no single AI solution that fits every operation. Your workflows, your customers, your margins — they're unique. Your AI strategy should be too.

  • Most are ignoring it or doing it badly

    Some businesses are pretending AI doesn't apply to them. Others are rushing in with no plan. Both approaches cost money and time you can't get back.

  • Small IT teams, bolted-on tools

    Subscribing to another SaaS tool isn't a strategy. Without proper guidance, you end up with fragmented tools that don't talk to each other and staff who don't use them.

Who we help

Three pathways. One clear direction.

The promo industry has distinct players with distinct challenges. We've mapped out the AI opportunities for each.

Distributors

You're the front line — talking to clients, managing orders, juggling suppliers. AI can take the friction out of your day.

  • AI chat tools for your website
  • Smarter lead generation
  • Workflow consultancy & automation

Suppliers

You make the products — but do you know what the market really wants? AI gives you the intelligence to stay ahead of demand.

  • Market intelligence & trend analysis
  • AI strategy & roadmaps
  • Workshops for your teams

Corporates & Brands

You buy promotional merchandise at scale. AI cuts through the noise of thousands of products to find exactly what you need, faster.

  • Simplified sourcing workflows
  • AI-powered catalogue navigation
  • Procurement process optimisation

What we do

Practical AI. No jargon. Real results.

AI Strategy & Roadmaps

We assess where you are, map where AI can help most, and give you a clear plan to get there. No guesswork.

Workshops & Training

From ChatGPT basics to full organisational adoption. Hands-on sessions your team will actually enjoy.

AI Chat Agents

Custom AI assistants for your website and internal tools. Platform-agnostic, securely hosted by us, built around your products and processes.

Bespoke AI Solutions

When off-the-shelf won't cut it. We design, build and integrate custom AI solutions tailored to your specific operations.

Consultancy

Ongoing, hands-on support. We work alongside your team — advising, troubleshooting, and keeping you moving in the right direction.

About the team

Three disciplines.
One team.

A team of three combining deep promotional merchandise knowledge, decades of AI and business transformation across major brands, and hands-on technical delivery.

We built Six Different Ways because the promo industry deserves better than generic AI advice from people who've never worked in it. The combination of what we know is what makes the difference.

Industry expertise — 20+ years in promotional merchandise consultancy with deep distributor and supplier relationships

AI & business strategy — 30+ years of transformation work with L'Oréal, Unilever, NHS, Royal Mail, Boots, Clarks. Presents on AI at London Business School

Technical delivery — Full-stack developer building secure AI solutions, chat agents and integrations that actually work

Get in touch

Want to put AI to work in your business?

Tell us a bit about your business and what you're looking to achieve. We'll get back to you within a working day.

No hard sell, no jargon. Just a straightforward conversation about what's possible.